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Tips to Get Promo Right

The opening of a gift box is still one of the great treats in life! Here are some tips to help you get the most bang for buck when using promotional products.

Tips to Get Promo Right

At The Branding Office, we believe in the power of promotional products.

Give some thought to the process, how will you get the promo products into the hands of your clients and will it have real wow factor.

Sometimes it’s the little subtle things you do that give the gift real heart and soul.

Products to suit your business. When you’re looking through our selection of promotional products, you want to go with products that target your audience and ones that will be used by them. For example, if you run a gym, you might want to purchase a bunch of water bottles with your gym’s name on them. If you’re selling brand new cars a plastic pen to reward a client just won’t work, but a custom USB or travel rug will leave your customer in no doubt how much you value their business.

What’s it all about? In addition to picking products that will reflect your individual business, you also need to determine what purpose these products will serve. For example, are you simply trying to generate awareness for your business? Or, are you trying to find a product for your top-end clients? Defining your purpose will not only guide your purchase, but it will also dictate your budget. 

Think end result. When it comes to promotional products, although people will always take a free pen from you, it’s a good idea to find something that you know will resonate with your customers. Products with a retail feel, branded with your logo are an excellent option. So think about the packaging as much as the product. The opening of a gift box is still one of the great treats in life.

Don’t feel overwhelmed, because that’s why our team at The Branding Office is here. We can step you through the process and bring the latest and best ideas to the table to help your business standout from the crowd.


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