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knowledgeable team

We are proud members of APPA. The Australasian Promotional Products Association (APPA) is the only professional trade association specifically for the promotional products and promotional marketing industry in the Australasian region. They promote the development, integrity, professionalism and creativity of the advertising form dedicated to promotional products and promotional marketing ensuring good business practices and the highest industry and community standards. 

 

why choose the branding office?

 

free brand audits

Sometimes you need to ask the hard questions. How do we improve, how come our competitors are doing better? It might be time for your Brand to go under the microscope.  Consider your brand a living thing and sometimes your brand begins to deviate from the factors that made it great and your strategies start to suffer as a result. A brand audit can prevent this from happening by analyzing your current position and providing new insights into your brand.

What Is a Brand Audit?

In the most general terms, a brand audit is a detailed analysis of your brand in its current state. By determining which qualities of your brand are currently effective and which ones are not, you can restructure your identity and your messaging goals to produce better results. That’s the corporate-speak way of saying it. The plain way to say it is this: you’re giving your brand a makeover, but first you need to find out what’s in style.

Over the course of your brand audit, you’ll take a look at your current branding, which includes, among other qualities:

The standards of your brand image and voice
The mission and strategic objectives of your company
The strategies you use to reach your goals
Your company name and tagline
Your logo, signature graphics, company colors and promotional collateral
Sounds and styles that characterise your company
Your voice and tone of messaging.

The Branding Office can help you conduct a Brand Audit, simply call or email today and one of our Brand experts will make an appointment to help get the process started.

coast to coast service

The Branding Office has clients right around Australia and New Zealand.

1000’s of small businesses and some of the countries leading companies trust The Branding Office with their branding needs.

Contact us to book a face to face appointment or we can send you our latest edition of The Big Brand Book, chocked full of brilliant branding ideas.